Project Focus
YNDI Yoga
Branding
Purity and Minimalism for a Wellness Brand
YNDI is the culmination of the life’s work of visual artist and wellness entrepreneur Lana Vogestad. My job was to support Lana’s vision of creating a world inspired by the minimalist stark landscapes of Iceland. Lana trusted me with creating the branding for her labor of love including the logo, website, marketing material, a line of branded apparel and lifestyle products, as well as motion graphics for her PBS series.
The YNDI logo is based on ᛞ“dagaz” a rune from the elder futhark runic row
www.yndiyoga.com
The YNDI website is the most important component of the YNDI brand. The design direction was to let the stunning cinematography and photography shine with minimal distractions.
Motion graphics for YNDI Yoga PBS Season 3
